The Contact Type feature allows you to categorise users based on their role or job function - helping you unlock more meaningful analytics and better understand your audience.
What is Contact Type?
Contact Type is a customisable user attribute that:
Captures information about a user’s role or job function
Feeds directly into analytics and reporting
Helps you segment and understand your audience
Where can Contact Type be set?
You can capture and manage Contact Type in multiple places across the platform:
Registration form
Available as a dropdown field
Users can select their role when signing up
User profile
Users can update their own Contact Type at any time
CMS (Admin control)
Admins can edit Contact Type via:
User edit page in the CMS
Easily update or correct user information as needed
Add a Contact Type
Head to ONE Admin > Users > Meta > Contact Types
Click '+ Contact Type' in the top right hand corner
Add Contact Type Name
Save
Assign a Contact Type
Head to ONE Admin > Users > Actions > Edit a User
Scroll to 'Contact Types'
Select one or multiple Contact Types from the list
Save the user
Multi-select functionality
Users aren’t limited to just one role:
Multi-select is supported
Users can choose multiple Contact Types
Reflects more complex or hybrid roles
Why use Contact Type?
Understand your audience by role or function
Improve targeting for content and communication
Maintain flexible, accurate user data
Contact Type gives you a simple yet powerful way to categorise users and enhance reporting, while remaining flexible enough to reflect real-world roles.