Meta data helps search engines understand your content and improves how your pages and programmes appear in search results. By optimising your metadata, you can attract more relevant visitors and make your content more discoverable.
Where to manage Meta data
You can manage metadata for both Pages and Programmes:
Programmes:
Navigate to ONE Admin > Catalogue > ProgrammesPages:
Navigate to ONE Admin > Content > Pages
How to access Meta data settings
Find the page or programme you want to edit
Click ‘Actions’
Select ‘Manage Meta Data’
You’ll then be able to update your meta data fields.
Managing your Meta data
Title
The Title is one of the most important elements for SEO.
Appears in search engine results and browser tabs
Should clearly describe the page content
Helps attract users to click through
Best practice:
Keep it to around 55 characters
Make it concise and engaging
Keywords
Keywords were once a major SEO factor, but are now less influential.
Can still be added if desired
Useful for internal organisation or reference
Note:
Search engines like Google no longer rely heavily on keywords due to past misuse (keyword stuffing).
Description
The Description provides a summary of your page or programme.
Appears in search engine results beneath the title
Helps users decide whether to click
Supports search engines in understanding your content
Best practice:
Write a clear, relevant summary
Align it closely with your page content
Make it engaging to encourage clicks
Why Metadata matters
Good metadata can:
Improve your search engine rankings
Increase click-through rates
Attract more relevant users
Enhance your site’s overall visibility
Tips
Keep titles and descriptions clear and relevant
Avoid keyword stuffing - focus on quality over quantity
Match your metadata to the actual page content
Review and update metadata regularly for best results
Metadata is a powerful tool for improving how your content appears online. By optimising titles, descriptions, and keywords, you can boost visibility, attract the right audience, and enhance your site’s performance.