The Video Duration feature enhances both the user experience and your reporting by displaying how long each video is and tracking how much of it gets watched.
What is Video Duration?
With this feature enabled, you can:
Display video duration on thumbnails
Track how much of each video is watched
What users will see
Video duration is automatically pulled from your video provider and displayed on:
Video thumbnails
Programme pages
This helps users quickly understand:
How long a video is
What to expect before clicking play
Reporting & insights
Beyond display, this feature unlocks valuable analytics:
See the percentage of each video watched
Understand viewer engagement levels
Identify which content performs best
This data is available within the reporting section of the platform.
Why use Video Duration?
Improve user experience with clear video context
Increase engagement by setting viewer expectations
Gain actionable insights into content performance
Make smarter decisions based on real viewing behaviour
Video Duration is a simple but powerful feature that helps users choose content more easily while giving you the tools to measure and optimise engagement.
Need help enabling this?
Speak to your Account Manager to activate Video Duration and start unlocking deeper video insights